In the News
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The Winning Ticket: The Trifecta Of Intention Marketing
The Search Insider, April 30, 2010
As you read this, I will be standing somewhere on the grounds of
my favorite sports destination, Churchill Downs. For me, the two
minutes of thoroughbred racing on the first Saturday in May that is
the Kentucky Derby is my favorite sports moment...
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Be Not Afraid of Greatness: The Search Aspirations of
Yahoo and Bing
The Search Insider, April 2, 2010
Some are born great, some achieve greatness, and some have
greatness thrust upon them -- Shakespeare, "Twelfth Night"
I've spent most of the last month engaged in a knowledge quest to
better anticipate the direction major players in search and social
media are planning to take in the coming 12 months...
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Super Battles for Search Dominance
The Search Insider, February 5, 2010
This weekend, the Colts and Saints will battle to determine the king of football hill during Super Bowl XLIV. A month into 2010, there are battle lines across the search landscape that also bear watching...
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Advertising 2010: Release The Hounds
The Search Insider, December 18, 2009
One of the unique opportunities of my role is that I spend a fair amount of time
reflecting on how we have gotten to where we are at this point in time -- and even more important, attempting to answer the question "What's next?"...
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What's Going To Work? TEAMWORK
The Search Insider, November 20, 2009
If you have a child in the 18- to 36-month-old-range, you may recognize the catchphrase of the "Wonder Pets" in the title above. I happen to have a two-year-old who enjoys the adventures of Tuck, Ming-Ming and Linny. For those who have never seen the "Wonder Pets," they are three animals -- a hamster, turtle, and chick -- who enjoy celery, and each episode set out to save a poor, innocent animal using their can-do attitudes and, yup teamwork...
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