Press Releases

Outrider Names Director of Business Development and Operations
Outrider, February 25, 2010 —Outrider, a leading global, integrated search engine marketing agency, has named Stephanie Brown its Director, Business Development and Operations.
In this new position, Brown will be responsible for the development of Outrider's key service and product offerings, and spearhead the continuous improvement of internal and external operational processes...» read more

GroupM Search and comScore Release Study On The Interplay Between Search Marketing and Social Media
GroupM Search, October 5, 2009 —GroupM Search and comScore, Inc., (NASDAQ: SCOR), a leader in measuring the digital world, announced today the results of the first study ever conducted by comScore looking at the relationship between social media exposure and search behaviors. Conducted in tandem with social media agency M80, the study, "The Influenced: Social Media, Search and the Interplay of Consideration and Consumption," reveals the dramatic correlation influenced discovery of brands through social media has with search behavior...» read more

New Search Marketing Blog, SearchFuel, Brings New Meaning To Fuel Efficiency; Offers Unique Perspective Across Search And Media Agencies
Outrider, September 3, 2008 —Marketers have a new place to fuel up and add mileage to their marketing programs. SearchFuel (www.searchfuel.com), a new blog centered around search marketing and its influence in the media landscape, launched today with the purpose of serving as a regular, conversational resource for traditional and digital advertisers, media buyers and search marketers by providing unique industry insight about the search landscape and fuel discussion and debate of factors affecting advertisers and the industry...» read more

Mobile Search Takes Center Stage As Outrider Adds Specialty Practice Group
St. Louis-New York, July 25, 2008 —Outrider,a leading global, integrated search marketing agency and division of GroupM Search, introduced today a mobile search practice group, adding to its comprehensive scope of advanced search marketing offerings. The focus of the mobile search group is to guide advertisers through the education, adoption, strategy development and execution of mobile search programs that compliment their comprehensive search marketing program and overall marketing strategies...» read more

Outrider Broadens Search Marketing Offering with Addition of Social Media Marketing Practice
St. Louis-New York, June 23, 2008 —Outrider, a leading global, integrated search marketing agency, introduced today a new Social Media Marketing (SMM) practice, expanding its search marketing product offering to include a practice group dedicated to guiding B-to-C and B-to-B companies into becoming an active part of online conversation through social search...» read more

Outrider And Smirnoff® Progressive Adult Beverages
Named Finalist For Yahoo! Searchlight Award
St. Louis, February 7, 2008 —Outrider, a WPP group company and the dedicated search engine marketing agency of Beyond Interaction and GroupM, has been named a finalist for the 2008 Yahoo! Searchlight Award for its integrated search marketing campaign for Smirnoff® Progressive Adult Beverages (PAB), "Smirnoff® Ice and Smirnoff® Raw Tea™ Summer."..
» read more

GroupM Adds Outrider To Family of Media Communications Agencies, Creating Dedicated Search Center of Excellence for MAXUS, MediaCom, Mediaedge:cia and MindShare
St. Louis-New York, April 12, 2007 — Recognizing the growing role search marketing plays in the communications mix for advertisers, GroupM, the leading global media investment management operation and a division of WPP, announced that Outrider is now a GroupM company.» read more

Outrider And SimpleFeed Announce Partnership To Support Search Marketing Campaigns With RSS Feeds
New York, November 06, 2006 — SimpleFeed, the leading provider of RSS publishing and analytics services to major corporations, and Outrider, a WPP group company and the designated search marketing agency of GroupM, WPP's media buying and planning arm, today announced a partnership to bring RSS technology, strategy and services to their combined customer base.» read more

OMMA Magazine Awards Outrider and Sears.com OMMA Award for Best Search Copy Campaign
St. Louis, October 02, 2006 — MediaPost's OMMA Magazine has awarded Outrider, a leading global search marketing agency, with the 2006 OMMA Award for Best Search Copy Campaign. The award was given to Outrider and major retail client, Sears.com, for outstanding search strategy and execution. The OMMA Awards are divided into 19 categories related to online marketing, media and advertising; Outrider and Sears.com are the first to receive the award for the new category of Best Search Copy Campaign.» read more

Outrider Named As Finalists For Two Industry Awards
St. Louis, September 06, 2006 — MediaPost has named search marketing agency Outrider as a finalist for both the 2006 OMMA Awards and MEDIA Magazine's 2006 Creative Media Awards. » read more

Outrider Selects Offermatica To Provide Targeted A/B And Multivariate Testing For Its Search Marketing Clients
St. Louis, July 26, 2005 — Outrider, a leading global search engine marketing agency based in St. Louis, and part of MEC Interaction, Mediaedge:cia's online, search and DR division, has chosen Offermatica, a leading provider of on-demand testing and optimization services, to provide A/B and multivariate testing capabilities to current Outrider clients. » read more

Outrider Names Patrick Garrett Director, Strategic Services
St. Louis, June 29, 2005 — Outrider, a leading global search marketing company based in St. Louis, and part of Mediaedge:cia, has named Patrick Garrett to the new position of Director, Strategic Services, effective immediately. » read more

Outrider Claims The Grand Prize In Overture Contest
St. Louis, February 2005 — Outrider finished an exciting year in 2004 as a grand prize winner in Overture's Ambassadors contest. The contest rewarded Ambassador members that increased search media spend in the fourth quarter of 2004. » read more

Outrider Celebrates A Decade Of Search Marketing
St. Louis, February 2005 — This summer marks the 10th anniversary of Outrider North America. Outrider is celebrating a successful past and looking to a bright and prosperous future. » read more

Outrider Named "One To Watch" In 2005
St. Louis, February 2005 — Outrider, in conjunction with The Digital Edge, has been named “One to Watch” in 2005 from MediaPost. » read more

Leading Search Marketing Firm WGI Merges With WPP's Outrider
St. Louis, April 2002 — WGI, a leading search marketing firm, announced today that it has merged with Outrider, another major search marketing company. Both WGI and Outrider were formerly part of the Tempus Group, which was recently acquired by WPP, Inc. By combining the depth and breadth of the Outrider brand in both North America and Europe with the successful WGI brand, the newly merged company becomes one of the premiere search marketing firms in the world. » read more