Search Manager

Positions:

Sr. Search Manager
Search Manager
Associate Search Manager

Summary:

Search managers are responsible for day to day management of a client account. Search managers will not only be responsible for overseeing the specialists on their accounts, but may also be assigned to assist with training others on search manager job duties and processes. The search manager reports to the next most senior person on the account team.

There are multiple levels of search managers. The beginning level is the associate search manager, who will continue to handle some of the specialist responsibilities while gradually taking on search manager responsibilities. An associate search manager will generally manage smaller accounts or will work with a search manager or senior search manager on larger accounts. A search manager will typically be responsible for managing larger accounts, while a senior search manager should be able to manage an account of any size, type or complexity.

Detailed Description:

Search Manager responsibilities include the following:

• Financial

  • Completes and manages financial forms

  • IOs
  • Media tracker
  • Daily budget tracker

  • Responsible for effectively managing the search spend as planned by director, client or agency

  • Submits media tracker to finance monthly

• Strategy

  • Works with a search director to build the strategy

  • Executes a search campaign against the strategy

• New Business

  • Supports new business efforts by assisting others with proposals, research and data collection

  • Actively participates in organization and development of new business pitches with senior level guidance

• Client Interaction

  • Participates in calls and meetings

  • Develops client interaction agendas and materials as needed

  • Leads calls when they are relevant to work that has been produced by the search manager

• Management

  • Manages relationships with vendors on their accounts

  • Oversees specialists to ensure timely and accurate product or results delivery

  • Provides input for specialist performance reviews

• Tactical

  • Maintain knowledge of client's business, competition and latest industry news and trends.

  • Provides direction on keyword development to specialists, who are responsible drafting initial keyword lists

  • Reviews keyword list, landing pages, and estimates, finalizes and submits to client for review

  • Provides direction to specialists for creative development

  • Reviews creative written by specialists, revises as needed and submits final to client for approval

  • Provides direction to specialist for trafficking out campaign

  • Checks to ensure that action tags are in place on site

  • Checks to ensure that campaign is tracking properly immediately after launching

  • Works with vendors to set-up accounts in search engines

  • Takes screenshots when campaign launches and then regularly throughout campaign

  • Checks status of accounts daily

  • Sets-up initial SMR

  • Checks SMR for accuracy

  • Provides analysis and executive summary for SMR

  • Provides reporting in PPT format as needed

  • Submits completed report to search director for final review before being sent to Client

  • Takes client through results on monthly calls

  • Implements new testing using direction from search director

  • Account performance troubleshooting

  • Assists in training other employees on search manager job duties and processes