Outrider Names Director of Business Development and Operations

New role to focus on leading Outrider's business development practice
and strategic client oversight

St. Louis (February 25, 2010)

Outrider, a leading global, integrated search engine marketing agency, has named Stephanie Brown its Director, Business Development and Operations.

In this new position, Brown will be responsible for the development of Outrider's key service and product offerings, and spearhead the continuous improvement of internal and external operational processes in order to maximize performance and increase efficiencies for Outrider clients. Additionally, she will focus on guiding new business efforts and providing senior-level strategy to develop and grow existing accounts.

"Stephanie has played an important role in identifying opportunities and guiding early adoption of emerging strategies for our clients," said Patrick Garrett, Outrider's Managing Director, U.S. "As you look toward the future of the search marketing landscape and the opportunities that exist for advertisers through social search and the leveraging of consumer-expressed intent, Stephanie's experience as both a communicator and digital marketer will prove valuable as Outrider continues to develop innovative offerings that drive engagement opportunities for our clients," said Garrett.

Since 2008, Brown has served as a Search Director at Outrider providing senior oversight and management of search marketing strategies for clients, including Volkswagen, IKEA, Texas Instruments and Tom's of Maine. A 15-year interactive marketing professional, Brown has extensive experience in strategic planning, content development, new business development and project management. She has developed and managed successful new media campaigns and promotional micro sites, as well as B-to-C and B-to-B brand and e-commerce websites for many Fortune 500 clients, including Motorola, Dreyer's/Edy's Ice Cream, IKEA and Diet Coke.

About Outrider

Outrider is a leading global search engine marketing agency specializing in holistic, advanced search, social and mobile marketing strategies that are integrated with advertisers' cross-channel media planning. With North American headquarters in St. Louis, Mo., Outrider has offices in New York, Chicago, Seattle, Boston, Toronto, and throughout the EMEA and APAC regions, creating a network of 40 global offices serving more than 40 countries. Outrider has provided integrated search marketing and consumer-driven media strategies at global and regional levels to category-leading clients, including: AT&T, Dell, AstraZeneca, Showtime, Microsoft, Texas Instruments, Chevron, Diageo and more.

Outrider is a division of GroupM Search, the dedicated search marketing specialist of GroupM. GroupM is the media buying and planning arm of WPP, responsible for 1/3 of the world's media buying. Outrider serves as the incubation brand for the development of emerging trends and new practices within GroupM Search in order to develop best practices in a dedicated search marketing environment that can be executed across all GroupM agencies. Search experts from Outrider contribute regularly to SearchFuel, the search marketing blog of GroupM Search. Website: www.outrider.com

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