For Immediate Release

OUTRIDER CELEBRATES A DECADE OF SEARCH MARKETING

ST LOUIS (February 2005)

This summer marks the 10th anniversary of Outrider North America. Outrider is celebrating a successful past and looking to a bright and prosperous future.

Beginning in 1995 as the St. Louis based company Webster Group International (WGI), the company quickly became a leading search engine marketing company. In 2002, WGI and the European company Outrider, both owned by WPP, were merged to form Outrider North America.

Since the merger, Outrider North America has maintained its status as a leader in the search engine marketing business. To provide only the best for its clients, Outrider works very closely with The Digital Edge (also owned by WPP’s Mediaedge:CIA). The partnership of the two companies gives clients both the integrated media services of TDE and the search engine optimization services of Outrider.

Over the past ten years, Outrider has had become an award winning agency and has recently been recognized as “One to Watch” from MediaPost, Watch for great things to come from Outrider North America in the next decade as well.

About Outrider
Outrider specializes in strategic consulting and integration of organic and paid search into companies’ interactive media plans, focusing on real results of brand building, increasing transactions, and maximum ROI. Outrider has provided comprehensive search engine marketing solutions to Fortune 500 clients including Sears, AstraZeneca, and Xerox since 1994. For more information, visit outrider.com.

About Mediaedge:cia
Mediaedge:cia is a leading media communications specialist with 199 offices in 79 countries and is part of GroupM, the world's leading full-service media investment management company, a division of WPP Group plc. Mediaedge:cia develops communications solutions for brand and corporate growth, maximizing every connection point between advertisers and their consumers on a local, regional, and global basis. Key services include: ROI analysis, econometric modeling, consumer insight, communication channel planning and implementation, full service sponsorship, entertainment marketing, one-to-one media and digital consultancies. For further information, visit us at www.mecglobal.com

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