For Immediate Release

OUTRIDER NAMES PATRICK GARRETT DIRECTOR, STRATEGIC SERVICES

ST LOUIS (June 2005)

Outrider, a leading global search marketing company based in St. Louis , and part of Mediaedge:cia, has named Patrick Garrett to the new position of Director, Strategic Services, effective immediately. Garrett’s responsibilities include client strategy for Microsoft and solution development – such as continued evolution of testing strategy services including landing page development and analytic development of page and messaging tests.

Patrick was previously vice president of sales and marketing at interactive design firm SteadyRain. In 10 years with SteadyRain and other interactive agencies, he worked with numerous Fortune 500 companies, including: Anheuser-Busch, UBS Warburg, Verizon Wireless, and DuPont.

Garrett’s extensive interactive experience has been key to the development of numerous successful online initiatives for his clients. Most notably:

• UBS Warburg – Design and development of a proprietary multimedia e-learning tool for company executives.

• Anheuser-Busch – Redesign of the Busch.com website which introduced the concept of demographically targeted content for users.

• Republic of Tea – Online strategy development for Republic of Tea’s e-commerce initiatives, including the integration of online viral marketing entertainment such as Republic of Tea’s Madam Oolong Tea Leaf Reading game.

“Patrick’s task is simply to ‘make us smarter,’” said Chris Copeland, managing partner, Outrider. “Outrider knows search, we intentionally sought out someone who could add to our strategic thinking on clients’ behalf. With Patrick’s background in online strategy, he’s a perfect addition to our staff.”

About Outrider
Outrider specializes in strategic consulting and integration of organic and paid search into companies’ interactive media plans, focusing on real results of brand building, increasing transactions, and maximum ROI. Outrider has provided comprehensive search engine marketing solutions to Fortune 500 clients including Sears, AstraZeneca, and Xerox since 1994. For more information, visit outrider.com.

About Mediaedge:cia
Mediaedge:cia is a leading media communications specialist with 199 offices in 79 countries and is part of GroupM, the world's leading full-service media investment management company, a division of WPP Group plc. Mediaedge:cia develops communications solutions for brand and corporate growth, maximizing every connection point between advertisers and their consumers on a local, regional, and global basis. Key services include: ROI analysis, econometric modeling, consumer insight, communication channel planning and implementation, full service sponsorship, entertainment marketing, one-to-one media and digital consultancies. For further information, visit us at www.mecglobal.com

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