For Immediate Release

OUTRIDER SELECTS OFFERMATICA TO PROVIDE TARGETED A/B AND MULTIVARIATE TESTING FOR ITS SEARCH MARKETING CLIENTS

ST LOUIS (August 2005)

St. Louis , MO ­­­– July 26, 2005 – Outrider, a leading global search engine marketing agency based in St. Louis, and part of MEC Interaction, Mediaedge:cia’s online, search and DR division , has chosen Offermatica, a leading provider of on-demand testing and optimization services, to provide A/B and multivariate testing capabilities to current Outrider clients. The new relationship enables Outrider to provide sophisticated testing technology to their clients who are looking for ways to further maximize their search marketing investment.

“The Human Interaction of search marketing requires greater attention to areas such as landing page testing and optimization. To that extent we found Offermatica to be the most robust and capable partner in the industry today for A/B and multivariate testing,” said Chris Copeland, Senior Partner and Managing Director of Outrider.

“Advertising costs are rising, and you can’t just spend your way out of the problem,” said Matthew Roche, CEO of Offermatica. “Outrider produces search marketing programs that make a difference, and Offermatica makes certain that the best concepts prevail so that clients get real growth.”

“We’re constantly looking for ways to add value to our client relationships,” said Patrick Garrett, Director of Strategic Services for Outrider. “By offering Offermatica’s advanced testing platform with Outrider’s strategic consulting services, our clients will be able to optimize their landing pages for maximum conversion rates in a fraction of the time associated with traditional A/B testing, while at the same time saving money that would normally be invested in constant page redesigns and content development.”

Offermatica’s flagship service tests consumer response to real-time changes in site content, allowing online marketers to slash acquisition costs by identifying the offer or creative version that drives the highest conversion.

Outrider plans to offer Offermatica’s service to all of its current and future clients as part of their comprehensive search marketing offerings. As part of the relationship, Offermatica will provide Outrider with extensive ongoing training and support staff members and clients. Outrider will provide clients with the optimization strategy consulting, test implementation, and analytical insights.

About Outrider
Outrider specializes in strategic consulting and integration of organic and paid search into companies’ interactive media plans, focusing on real results of brand building, increasing transactions, and maximum ROI. Outrider has provided comprehensive search engine marketing solutions to Fortune 500 clients including Sears, AstraZeneca, and Xerox since 1994. For more information, visit www.outrider.com.

About Offermatica
Offermatica provides hosted marketing services, including testing and site optimization, that allow marketers to maximize revenue from their online advertising spend. From Web site promotions to banner ads, email campaigns and PPC listings, Offermatica tests unlimited versions and identifies in real-time which variables have the greatest impact on conversions and sales. Offermatica makes it easy for marketers to test their best ideas - using simple methods like A/B split tests or more sophisticated multivariate approaches - without altering their existing e-commerce infrastructure. The company is privately held with funding from Accel Partners, Baker Capital and Meritech Capital Partners. For more information, visit www.offermatica.com.

About Mediaedge:cia
Mediaedge:cia is a leading media communications specialist with 199 offices in 79 countries and is part of GroupM, the world's leading full-service media investment management company, a division of WPP Group plc. Mediaedge:cia develops communications solutions for brand and corporate growth, maximizing every connection point between advertisers and their consumers on a local, regional, and global basis. Key services include: ROI analysis, econometric modeling, consumer insight, communication channel planning and implementation, full service sponsorship, entertainment marketing, one-to-one media and digital consultancies. For further information, visit us at www.mecglobal.com

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