For Immediate Release

OUTRIDER CLAIMS THE GRAND PRIZE IN OVERTURE CONTEST

ST LOUIS (February 2005)

Outrider finished an exciting year in 2004 as a grand prize winner in Overture's Ambassadors contest. The contest rewarded Ambassador members that increased search media spend in the fourth quarter of 2004.

Client services were a key to the Outrider win, with the SEM company focusing on client return. With the emphasis on return, Outrider was able to increase spend while increasing revenue for clients like Sears and TD Waterhouse.

The Overture Ambassadors program, for select and high-performing search marketing firms, held its first quarterly contest in the fourth quarter of 2004. Eligible search engine marketing firms were automatically entered into the contest to see who had the biggest increase in Overture revenue from the previous quarter. The contest was set up as an incentive program to increase spending in Overture Precision Match and Site Match Xchange, with a very nice prize package going out to all of the winners.

Outrider shared the grand prize honor with International Crossing (New York, NY). Other search engine marketers that were recognized are; Avenue A MW (Chicago ,IL), Performics (Chicago ,IL), Fathom Online (San Francisco ,CA), Advertising.com (Baltimore ,MD), Tribal DDB, (Los Angeles ,CA), International Crossing (New York ,NY), VentureDirect (New York ,NY), TrafficLeader (Eugene ,OR), MoreVisibility (Boca Raton ,FL) and Quigo (New York ,NY).

About Outrider
Outrider specializes in strategic consulting and integration of organic and paid search into companies’ interactive media plans, focusing on real results of brand building, increasing transactions, and maximum ROI. Outrider has provided comprehensive search engine marketing solutions to Fortune 500 clients including Sears, AstraZeneca, and Xerox since 1994. For more information, visit www.outrider.com.

About Mediaedge:cia
Mediaedge:cia is a leading media communications specialist with 199 offices in 79 countries and is part of GroupM, the world's leading full-service media investment management company, a division of WPP Group plc. Mediaedge:cia develops communications solutions for brand and corporate growth, maximizing every connection point between advertisers and their consumers on a local, regional, and global basis. Key services include: ROI analysis, econometric modeling, consumer insight, communication channel planning and implementation, full service sponsorship, entertainment marketing, one-to-one media and digital consultancies. For further information, visit us at www.mecglobal.com

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