For Immediate Release

OUTRIDER NAMED "ONE TO WATCH" IN 2005

ST LOUIS (February 2005)

Outrider, in conjunction with The Digital Edge, has been named “One to Watch” in 2005 from MediaPost.

MediaPost announced its “Shooting Stars” last month, honoring five agencies. The contest was designed to find the agencies with the best interactive media strategy and execution. MediaPost looked at planning, buying, consulting, search, Web development services, media creativity and integration and the use of emerging media as criteria for the award.

The Digital Edge/Outrider received the award in this new category because of the potential the company showed in 2004. While winning a medal would’ve been ideal, the award of “One to Watch” is a big honor for an up and coming agency.

“When you think about the biggies that were not mentioned, you begin to feel pretty good about the company we are in and the recognition as a top agency (and of course, "One to Watch"!) that we received,” noted Managing Partner of The Digitial Edge, Alan Schanzer. With continued success in 2005, The Digital Edge/Outrider should be a “Shooting Star” medal winner next year.

About Outrider
Outrider specializes in strategic consulting and integration of organic and paid search into companies’ interactive media plans, focusing on real results of brand building, increasing transactions, and maximum ROI. Outrider has provided comprehensive search engine marketing solutions to Fortune 500 clients including Sears, AstraZeneca, and Xerox since 1994. For more information, visit www.outrider.com.

About Mediaedge:cia
Mediaedge:cia is a leading media communications specialist with 199 offices in 79 countries and is part of GroupM, the world's leading full-service media investment management company, a division of WPP Group plc. Mediaedge:cia develops communications solutions for brand and corporate growth, maximizing every connection point between advertisers and their consumers on a local, regional, and global basis. Key services include: ROI analysis, econometric modeling, consumer insight, communication channel planning and implementation, full service sponsorship, entertainment marketing, one-to-one media and digital consultancies. For further information, visit us at www.mecglobal.com

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